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LEADING WITH PURPOSE

Discover your authentic leadership purpose and transform how you lead, influence, and create impact—without sacrificing yourself in the process.

Leading With Purpose teaches you how to use your story as rocket fuel, discover your true North Star(s), and lead in a way that resonates, inspires, and endures. This isn't theory—it's a transformation you feel in every decision, every interaction, every step of your journey.

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The greatest obstacle blocking high-achieving professionals from reaching their full leadership


Potential isn't skill or knowledge—it's disconnection from their core purpose.


âś“ You lie awake at night, mind racing with competing priorities, feeling pulled in so many directions you can barely breathe

âś“ The fire that once fueled your ambition has dimmed to embers, leaving you questioning if you've been climbing the wrong mountain all along

✓ Decision-making feels increasingly heavy—each choice weighed down by uncertainty about what truly matters in your leadership journey

âś“ You push yourself harder, terrified that slowing down means falling behind, yet knowing this unsustainable pace is crushing your spirit

✓ Your resilience—once your greatest strength—feels depleted as you navigate challenge after challenge without a clear sense of direction or meaning

Lead with Purpose

As one of the first women to fly Apache helicopters in the U.S. Army, I learned early that grit isn't optional. What I've learned since, writing The Grit Factor and working with leaders, is that grit lasts when it's anchored in purpose: knowing what you lead for, and why.

Leading with Purpose builds on Leading with Grit. Using The Polaris Principle™, you'll find the true north that guides your decisions, and learn to lead from it.

Purchase Now âź¶

Lead with Purpose

As one of the first women to fly Apache helicopters in the U.S. Army, I learned early that grit isn't optional. What I've learned since, writing The Grit Factor and working with leaders, is that grit lasts when it's anchored in purpose: knowing what you lead for, and why.

Leading with Purpose builds on Leading with Grit. Using The Polaris Principle™, you'll find the true north that guides your decisions, and learn to lead from it.

Purchase Now âź¶

The Polaris Principle™

The Polaris Principle™ Framework guides you through six essential steps:

Story Ownership

Identify and embrace the formative experiences that have shaped your leadership identity, reclaiming the narrative that drives your decisions

Purpose Mapping

Uncover your unique leadership purpose through structured reflection and guided exercises that reveal your true north

Resilience Building

Develop practical strategies to navigate challenges while staying connected to your core purpose, even when the path gets difficult

Decision Alignment

Learn to make choices that honor both your purpose and practical realities, eliminating the draining effect of misaligned leadership

Impact Amplification

Discover how to leverage your authentic purpose to influence others and create lasting change that matters

Legacy Integration

Create a sustainable approach to purpose-driven leadership that builds your desired legacy and fulfills your deepest calling

LEADING WITH PURPOSE

$279 (reg. $497)

*Contact us for organizational pricing

  • On-demand personal development
  • 6 weeks of specialized and self-paced support
  • Unique online portal
  • Downloadable research-driven worksheets and readings
  • Videos support with applied learnings
  • Stories from leaders in every field
  • Personalized action planning
  • Private online community
  • Paths to Purpose Certificate
Purchase Now âź¶

The Polaris Principle™

The Leading with Purpose six-week intensive includes:

Leadership Purpose Assessment

Identify your current purpose alignment and areas for growth

The Purpose Leadership Workbook

A comprehensive guide with exercises, reflections, and tools that become your personal roadmap to purpose-driven leadership

Private Community Access

Connect with like-minded leaders in our exclusive online community for support, accountability, and authentic connection

Implementation Labs

Three implementation sessions to apply what you're learning to your specific leadership challenges in real time.

Resource Library

Access to articles and supplemental materials to deepen your learning between sessions

What's included:

  • The Purpose Leadership Workbook
  • Private Community Access
  • Implementation Labs
  • Leadership Purpose Assessment
  • Resource Library

Your investment in Leading with Purpose: $497 $279

Bonus (Limited Time)

  • One-on-One Purpose Alignment Session: A private 30-minute coaching call with Shannon to address your specific leadership challenges
Enroll Now âź¶

This isn't just another leadership program—it's a reclamation of what leadership was always meant to be: purposeful, meaningful, and aligned with who you truly are.


I invite you to join us and discover how your leadership can become both more impactful and more fulfilling when guided by your true north. Own your story. Live your purpose. Change the world.

Enroll Now âź¶

About Shannon Huffman Polson

Shannon Huffman Polson is the author of The Grit Factor (Harvard Business Review Press), a keynote speaker and the founder of The Grit Institute.

One of the first women to fly the Apache attack helicopter in the U.S. Army, she went on to Microsoft and now teaches in the Leadership and Strategic Impact program at Dartmouth's Tuck School of Business.

She writes and speaks at the intersection of grit, leadership and ancient wisdom, and is at work on a book about ancient wisdom in a modern world.

About Shannon Huffman Polson

Shannon Huffman Polson is the author of The Grit Factor (Harvard Business Review Press), a keynote speaker and the founder of The Grit Institute.

One of the first women to fly the Apache attack helicopter in the U.S. Army, she went on to Microsoft and now teaches in the Leadership and Strategic Impact program at Dartmouth's Tuck School of Business.

She writes and speaks at the intersection of grit, leadership and ancient wisdom, and is at work on a book about ancient wisdom in a modern world.

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