LEADING WITH PURPOSE
Discover your authentic leadership purpose and transform how you lead, influence, and create impact—without sacrificing yourself in the process.
Leading With Purpose teaches you how to use your story as rocket fuel, discover your true North Star(s), and lead in a way that resonates, inspires, and endures. This isn't theory—it's a transformation you feel in every decision, every interaction, every step of your journey.
Enroll Now ⟶ $797The greatest obstacle blocking high-achieving professionals from reaching their full leadership
Potential isn't skill or knowledge—it's disconnection from their core purpose.
âś“ You lie awake at night, mind racing with competing priorities, feeling pulled in so many directions you can barely breathe
âś“ The fire that once fueled your ambition has dimmed to embers, leaving you questioning if you've been climbing the wrong mountain all along
✓ Decision-making feels increasingly heavy—each choice weighed down by uncertainty about what truly matters in your leadership journey
âś“ You push yourself harder, terrified that slowing down means falling behind, yet knowing this unsustainable pace is crushing your spirit
✓ Your resilience—once your greatest strength—feels depleted as you navigate challenge after challenge without a clear sense of direction or meaning
Lead with Purpose
As one of the first women to fly Apache helicopters in the U.S. Army, I faced environments where grit wasn't optional—it was survival. What I discovered through those experiences, and later through hundreds of interviews with military leaders, executives, and entrepreneurs for The Grit Factor, was that true grit isn't just about grinding harder—it's about going deeper. The breakthrough came when I realized that sustainable resilience follows a predictable pattern that can be taught, practiced, and mastered.
This revelation led me to develop The Grit Triad™, a research-backed framework that transforms how leaders navigate challenge by integrating their past experiences, present capabilities, and future vision into a cohesive force. And now, Going for Grit turns these hard-won lessons into practical action steps that any leader can implement immediately.
The Polaris Principle™
The Polaris Principle™ Framework guides you through six essential steps:
Story Ownership
Identify and embrace the formative experiences that have shaped your leadership identity, reclaiming the narrative that drives your decisions
Purpose Mapping
Uncover your unique leadership purpose through structured reflection and guided exercises that reveal your true north
Resilience Building
Develop practical strategies to navigate challenges while staying connected to your core purpose, even when the path gets difficult
Decision Alignment
Learn to make choices that honor both your purpose and practical realities, eliminating the draining effect of misaligned leadership
Impact Amplification
Discover how to leverage your authentic purpose to influence others and create lasting change that matters
Legacy Integration
Create a sustainable approach to purpose-driven leadership that builds your desired legacy and fulfills your deepest calling
The Polaris Principle™
The Leading with Purpose six-week intensive includes:
Leadership Purpose Assessment
Identify your current purpose alignment and areas for growth with our proprietary assessment tool developed from work with hundreds of leaders
The Purpose Leadership Workbook
A comprehensive guide with exercises, reflections, and tools that become your personal roadmap to purpose-driven leadership
Private Community Access
Connect with like-minded leaders in our exclusive online community for support, accountability, and authentic connection
Implementation Labs
Three implementation sessions to apply what you're learning to your specific leadership challenges in real.
Resource Library
Access to research-backed articles, and supplemental materials to deepen your learning between sessions
When you consider the value of what's included:
- The Purpose Leadership Workbook ($297 value)
- Private Community Access ($497 value)
- Implementation Labs ($997 value)
- Leadership Purpose Assessment ($197 value)
- Resource Library ($397 value)
The total retail value is $4,382.
What would it be worth to finally lead with clarity, purpose, and impact? Many leaders invest tens of thousands in executive coaching or MBA programs seeking the same results. The cost of continuing without purpose alignment—career stagnation, burnout, missed opportunities—can easily exceed $50,000 in lost income and advancement.
Your investment for the complete Leading with Purpose program is just $797.
Bonuses (Limited Time)
- One-on-One Purpose Alignment Session: A private 30-minute coaching call with Shannon to address your specific leadership challenges ($750 value)
- The Resilience Toolkit: A digital resource with strategies for maintaining purpose during high-pressure situations ($297 value)
- Leadership Legacy Planning Workshop: A special 90-minute workshop on translating your purpose into lasting impact ($497 value)
That's an additional $1,544 in value, bringing the total program value to $5,926 for early enrollees.
Enroll Now ⟶ $797This isn't just another leadership program—it's a reclamation of what leadership was always meant to be: purposeful, meaningful, and aligned with who you truly are.
I invite you to join us and discover how your leadership can become both more impactful and more fulfilling when guided by your true north. Own your story. Live your purpose. Change the world.
About Shannon Huffman
Shannon Huffman Polson is a pioneering voice in leadership resilience, grit, and purpose, shaping the way top organizations and leaders navigate challenge and change. A sought-after keynote speaker and author.
She equips Fortune 500 companies, executive teams, and rising leaders with the mindset and tools to step into their full potential, gain the recognition they deserve, and lead with purpose. As one of the first women to fly the Apache attack helicopter in the U.S. Army, Shannon has lived and led in high-stakes environments.
She draws on her military experience, corporate leadership, and deep study of resilience to inspire professionals to thrive under pressure. She is the author of The Grit Factor and the founder of The Grit Institute, a leadership development platform for those seeking courage, clarity, and impact in their careers.
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