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LEADING WITH PURPOSE

Discover your authentic leadership purpose and transform how you lead, influence, and create impact—without sacrificing yourself in the process.

Leading With Purpose teaches you how to use your story as rocket fuel, discover your true North Star(s), and lead in a way that resonates, inspires, and endures. This isn't theory—it's a transformation you feel in every decision, every interaction, every step of your journey.

Enroll Now âź¶ $797

The greatest obstacle blocking high-achieving professionals from reaching their full leadership potential isn't skill or knowledge—it's disconnection from their core purpose.

âź¶ You lie awake at night, mind racing with competing priorities, feeling pulled in so many directions you can barely breathe
âź¶ The fire that once fueled your ambition has dimmed to embers, leaving you questioning if you've been climbing the wrong mountain all along
⟶ Decision-making feels increasingly heavy—each choice weighed down by uncertainty about what truly matters in your leadership journey
âź¶ You push yourself harder, terrified that slowing down means falling behind, yet knowing this unsustainable pace is crushing your spirit
⟶ Your resilience—once your greatest strength—feels depleted as you navigate challenge after challenge without a clear sense of direction or meaning

Lead with Purpose

As one of the first women to fly Apache helicopters in the U.S. Army, I've navigated high-stakes environments where purpose wasn't a luxury—it was survival. For years, I pushed myself to excel in male-dominated fields, from military service to corporate leadership, often sacrificing my wellbeing and clarity for external validation. The breaking point came during a particularly grueling deployment when I realized that true leadership power doesn't come from achievement or rank, but from an unshakable connection to purpose that guides every decision when the stakes are highest. This revelation led me to develop The Polaris Principle™, a framework I've since used to help hundreds of leaders reconnect with their purpose, lead with authentic confidence, and create meaningful impact without burning out. And now I've distilled this approach into a six-week journey that will transform how you lead and live.

Purchase Now âź¶

The Polaris Principle™

The Polaris Principle™ Framework guides you through six essential steps:

Story Ownership

Identify and embrace the formative experiences that have shaped your leadership identity, reclaiming the narrative that drives your decisions

Purpose Mapping

Uncover your unique leadership purpose through structured reflection and guided exercises that reveal your true north

Resilience Building

Develop practical strategies to navigate challenges while staying connected to your core purpose, even when the path gets difficult

Decision Alignment

Learn to make choices that honor both your purpose and practical realities, eliminating the draining effect of misaligned leadership

Impact Amplification

Discover how to leverage your authentic purpose to influence others and create lasting change that matters

Legacy Integration

Create a sustainable approach to purpose-driven leadership that builds your desired legacy and fulfills your deepest calling

LEADING WITH PURPOSE

$797

*Contact us for organizational pricing

  • On-demand personal development
  • 6 weeks of specialized and self-paced support
  • Unique online portal
  • Downloadable research-driven worksheets and readings
  • Videos support with applied learnings
  • Stories from leaders in every field
  • Personalized action planning
  • Private online community
  • Paths to Purpose Certificate
Purchase Now âź¶

The Polaris Principle™

The Leading with Purpose six-week intensive includes:

Leadership Purpose Assessment

Identify your current purpose alignment and areas for growth with our proprietary assessment tool developed from work with hundreds of leaders

Private Community Access

Connect with like-minded leaders in our exclusive online community for support, accountability, and authentic connection

Implementation Labs

Three implementation sessions to apply what you're learning to your specific leadership challenges in real.

Resource Library

Access to research-backed articles, and supplemental materials to deepen your learning between sessions

The Purpose Leadership Workbook

A comprehensive guide with exercises, reflections, and tools that become your personal roadmap to purpose-driven leadership

When you consider the value of what's included:

  • The Purpose Leadership Workbook ($297 value)
  • Private Community Access ($497 value)
  • Implementation Labs ($997 value)
  • Leadership Purpose Assessment ($197 value)
  • Resource Library ($397 value)

The total retail value is $4,382.

What would it be worth to finally lead with clarity, purpose, and impact? Many leaders invest tens of thousands in executive coaching or MBA programs seeking the same results. The cost of continuing without purpose alignment—career stagnation, burnout, missed opportunities—can easily exceed $50,000 in lost income and advancement.

Your investment for the complete Leading with Purpose program is just $797.

Bonuses (Limited Time)

  • One-on-One Purpose Alignment Session: A private 30-minute coaching call with Shannon to address your specific leadership challenges ($750 value)
  • The Resilience Toolkit: A digital resource with strategies for maintaining purpose during high-pressure situations ($297 value)
  • Leadership Legacy Planning Workshop: A special 90-minute workshop on translating your purpose into lasting impact ($497 value)

That's an additional $1,544 in value, bringing the total program value to $5,926 for early enrollees.

Enroll Now ⟶ $797

This isn't just another leadership program—it's a reclamation of what leadership was always meant to be: purposeful, meaningful, and aligned with who you truly are.

I invite you to join us and discover how your leadership can become both more impactful and more fulfilling when guided by your true north. Own your story. Live your purpose. Change the world.

Enroll Now âź¶ $797

About Shannon Huffman

Shannon Huffman Polson is a pioneering voice in leadership, grit, and purpose, shaping the way top organizations and leaders navigate challenge and change. A sought-after keynote speaker and author, she equips Fortune 500 companies, executive teams, and rising female leaders with the mindset and tools to step into their full potential, gain the recognition they deserve, and lead with purpose. As one of the first women to fly the Apache attack helicopter in the U.S. Army, Shannon has lived and led in high-stakes environments. She draws on her military experience, corporate leadership, and deep study of resilience to inspire professionals to thrive under pressure. She is the author of The Grit Factor and the founder of The Grit Institute, a leadership development platform for those seeking courage, clarity, and impact in their careers.

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